Legendary Danish toy manufacturer LEGO has decided to cross green. By 2030, the corporate plans on generating most of its merchandise and packaging from eco-friendly or recycled materials.
This year, LEGO presented sustainable plastic blocks in the shape of crops constituted of plant-based materials. The "Plants from Plants" set will probably be added without spending a dime to all purchases over $Forty from the official LEGO online store in the UK, Germany, and Austria between August 1 and August 17, as well as within the United States and Canada between August 1 and August 14.
The blocks are 98% polyethylene, made out of sugar cane. The material adheres to LEGO partner World Wildlife Fund’s pointers, however it isn't biodegradable.
“At the LEGO Group, we want to make a positive affect on the world round us and are operating arduous to make great play products for youngsters the usage of sustainable fabrics. We are proud that the primary LEGO parts constructed from sustainably sourced plastic are in manufacturing and will probably be in LEGO packing containers this year. This is a brilliant first step in our formidable commitment of creating all LEGO bricks the usage of sustainable fabrics,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
LEGO’s partnership with WWF aims to enhance and construct demand for sustainably sourced plastic, an initiative spearheaded through the Bioplastic Feedstock Alliance (BFA). The plan is to supply sustainable raw materials for the bioplastics business. The plant-based plastic employed via LEGO parts is third-party certified and follows world standards for responsibly sourced sugarcane.
“It is essential that companies in each trade to find tactics to responsibly source their product materials and help be sure that a future where other folks, nature, and the financial system thrive,” mentioned Alix Grabowski, a senior program officer at WWF. “The LEGO Group’s decision to pursue sustainably sourced bio-based plastics represents an implausible alternative to scale back dependence on finite resources, and their work with the Bioplastic Feedstock Alliance will allow them to connect with other corporations to continue to think creatively about sustainability.”
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“LEGO products have always been about providing high-quality play experiences giving every kid the chance to shape their very own world via inventive play. Children and parents will not realize any distinction in the quality or look of the new components, because plant-based polyethylene has the same homes as typical polyethylene,” Brooks stated.
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