With over 3 million subscribers and 220 million views on her professional YouTube web page, Nikita Dragun is one of the most well liked stars on the video-sharing platform, having since branched out and introduced businesses out of doors of social media that is bound to see her make a very winning source of revenue in years to come.
In March 2019, the very outspoken and sometimes controversial Belgian-American megastar announced she used to be set to launch Dragun Beauty, a cosmetics company that was set to rival the likes of Kylie Cosmetics and Jeffree Star Cosmetics.
Going off on gross sales alone, the 24-year-old has made somewhat a fortune, however must she ever make a selection to sell her shares equivalent to how Jenner bought a 51% stake of her logo, Nikita may well be having a look at an enormous payout.
Currently, Nikita is reportedly worth $3 million thanks to her growing social media platform, her standard YouTube page, unending endorsement offers, and now she has her booming cosmetics brand to upload to her primary streams of source of revenue, so how else has she controlled to achieve her wealth at this type of speedy speed?
How Did Nikita Dragun Make Her Money?
Nikita started her YouTube channel on the finish of 2014. Still, it wouldn’t be until early 2015 when her movies started collecting a significant number in views, as she shared all of her highest beauty tips and tips with her growing amount of subscribers.
Some of her largest videos come with her popping out story, when she informed fanatics that she used to be, in truth, transgender, adding that she used to be planning to undergo surgical procedures to attain the body she’s at all times wanted to have since her teenage years.
Documenting her adventure from male to female in a question of 2 years used to be an abnormal journey to watch, in the long run gaining Nikita loads of hundreds of recent subscribers.
She started landing partnerships with a wide variety of makeup manufacturers, the place she fronted the whole thing from lipgloss collections to concealers, hair merchandise, and more.
But by March 2019, it appeared as if Dragun was once finally ready to launch her own cosmetics brands, particularly since she was once already a beauty YouTube persona, so the verdict to create her personal corporate seemed organic. People were without a doubt keen to see what she would come up with.
In an reputable commentary made at the time of the announcement, Nikita gushed: “I’ve always been obsessed with the artwork of transformation.
"As an artist, I was more obsessed with how makeup could change your face and that you could be the architect of your own beauty. Transitioning, it was the biggest thing for me to hide male features and make them more feminine and be able to play with my face to be more passable to people.”
When Dragun Beauty first launched, the socialite decided to start things slowly by testing only a few products on her site, including two complexion products: the DragunFire Skin Perfecting Potion ($25) and the DragunHeart Transformation Face Powder, retailing at a whopping $35.
She also offered fans a more pricey package with the DragunEgg Transformation Kit at $55, while a customized blinked-out version went for as much as $105.
Then, in October 2019, Nikita released her first makeup palette, which was so popular with fans that it reportedly sold out in the first 24 hours on sale. The palette didn’t come cheap either: it retailed for a whopping $45, and tens of thousands of units were said to have been produced, which would mean she undoubtedly made millions in sales from the palette release.
Speaking of the success she had with both launches; it seemed evident that Nikita was destined for success as a makeup entrepreneur.
“For me, being a businesswoman and an entrepreneur, it’s really tough,” she says. “I’m blessed to have a lot of women around me, especially on my team, but I’m very forward and know exactly what I want. Maybe I speak too much, maybe I free flow a little too crazy. I know my vision but I still listen to people I take other people’s advice because they’re so knowledgeable.”
“I truly believe I’m in my own lane and there isn’t anyone doing what I’m doing. I’m not checking off a box, like ‘I’m being LGBTQ inclusive.’ No, bitch. This is me.”
Meanwhile, it’s believed that Nikita pulls in anywhere from $220,000 to $500,000 in revenue generated from her YouTube channel. At the same time, sponsored posts on her social media platforms, such as Instagram, can easily earn her up to $50,000.
She also fronted her very own Snapchat series, Nikita Unfiltered, last year, and though it was never revealed how much she was paid for the gig, it's fair to assume she would've made a fortune from that deal too.
Needless to say, Nikita won’t be going broke anytime soon, that’s for sure.
ncG1vNJzZmivp6x7tbTErZ%2Bippeoe6S7zGiloqOZqa5usNGanq6mo2Kvpq3UrbBmnZ2ltrOxjKGYrGWYmrmxscNmqqSxoqSwrLHTZp%2Beql2jsrV51qipraBdqbxuf4ymoKWkmaS7cA%3D%3D