Serena Williams and Bumble, a dating website and app the place ladies always make the first transfer, are continuing their growing partnership, which started at Super Bowl 53 in 2019.
Williams and Bumble are teaming up now to advertise their new campaign, Women of Courage. They will be settling on 5 girls who've shown remarkable courage come what may, shape, or shape this 12 months.
Williams introduced by means of her Instagram web page that women can nominate themselves or different girls in the course of the Bumble app. The 5 girls decided on shall be profiled in a digital photoshoot, which will probably be featured in Vogue Magazine.
Before Bumble's Superbowl fifty three advert in 2019, its founder, Whitney Wolfe Herd, began a grassroots marketing campaign for the app - ahead of it even introduced. She took a handful of red tennis balls, headed to a close-by tennis courtroom, snapped some photos, and posted them on Instagram with the caption, "The Ball is in her court on Bumble."
Since then, the Williams-Bumble partnership has blossomed into more than a few tasks that empower women. Williams is additionally an investor in Bumble, and is in particular focused on investing in initiatives for women of color.
Bumble began as only a dating app in 2014, described via Herd as a feminist dating app, however has since developed into a tool for empowering girls thru different tasks and apps, like Bumble Bizz, Bumble BFF, and the Bumble Fund.
Williams has a fund of her own, known as Serena Ventures. Serena Ventures and the Bumble Fund proportion a lot of overlapping targets, which is why their partnership was a no brainer. The Women of Courage profile and initiative are a part of their shared objectives in selling the empowerment of women in entrepreneurship and industry.
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