Quick Links
Victoria's Secret is one in every of the most well-known lingerie manufacturers throughout the globe and it owes a large part of its reputation to the iconic Victoria's Secret Angels which surely contributed immensely to the brand's luck. Stars like Tyra Banks, Gisele Bündchen, and Adriana Lima formed the method beauty was interpreted by fans, and hundreds of thousands across the globe tuned in for the brand's annual model display just to see the ladies walk.
However, nowadays, the logo looks utterly other — the Victoria's Secret Angels do not exist anymore, and the style show is also historical past. Keep on scrolling to find out why Victoria's Secret made up our minds to cut some of the maximum essential portions of its business plan!
The Origin Of The Victoria's Secret Angels
The Victoria's Secret Angels were created in 1997 after fashions Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks gave the impression in an advert to promote Victoria's Secret's "Angels" underwear assortment. Quickly, the 5 were dubbed the Victoria's Secret Angels.
Because of the initial luck of the campaign, the brand made up our minds to stay including to the elite team of models who were carefully picked to be the voice of Victoria's Secret. Even though there were hundreds of Victoria's Secret fashions (a few of which have been controversial), only a few have won the status of Angels. The most famed Victoria's Secret Angels come with Gisele Bündchen, Adriana Lima, Heidi Klum, Lily Aldridge, Alessandra Ambrosio, Miranda Kerr, Karlie Kloss, Chanel Iman, and Rosie Huntington-Whiteley.
According to model Elsa Hosk, changing into a Victoria's Secret Angel brings a large number of accountability. "Becoming an Angel means you are officially part of the family of Victoria's Secret," Hosk said. "You are a spokesperson for the whole brand, and that is such a cool thing because it's one of the biggest, most amazing brands in the world."
The Reason The Victorias Secret Fashion Show Got Canceled
There is definitely that the Victoria's Secret Angels were one of the maximum recognizable parts of the logo, alongside its iconic yearly model show. However, in late 2019, the brand confirmed that the Victoria's Secret Fashion Show — which has been running every year since 2001 — is getting canceled. The reason for this is that L Brands (the mother or father corporate of Victoria’s Secret) sought after to "evolve the marketing" of the undies emblem, and the show wasn't going to be part of that.
According to L Brands' CFO Stuart Burgdoerfer, the style display did not have any noticeable affect on sales, which is why it was cut. "Did we see specific material impact on short-term sales response to the airing of the fashion show, as a general matter the answer to that question is no," Burgdoerfer revealed. "So if you’re like, ‘Oh my God, Stuart, are you freaked out about the day after the fashion show result and what’s going to happen?’, it did air at different times over the years and we didn’t see a material impact on the next few days’ results."
The Reason The Victoria's Secret Angels Got Canceled
After almost 23 years of their signature Victoria's Secret Angels, the brand decided to mention good-bye to them in 2021. In 2020, the logo underwent some primary adjustments as its longtime chief Les Wexner stepped down. This supposed that a brand new govt team was once employed together with a new marketing head and creative director. The company's new CEO Martin Waters printed that the logo is having a look to turn into extra inclusive. "We're moving from what men want to what women want," he said. "From sexy for a few to sexy for all. It's about including most women rather than excluding most women and being grounded in real life, rather than mostly unattainable." Fans were divided about how they felt about this decision.
In an Instagram publish from June 2021, the emblem announced its new direction as it introduced the release of The VS Collective supposed to shape the long term of Victoria's Secret. "We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret," the famous brand wrote on Instagram. "These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women."
The new manner included appealing to a much wider vary of shoppers due to involving activists, athletes, and famous celebs in their marketing campaign. The VS Collective included actress Priyanka Chopra Jonas, soccer megastar Megan Rapinoe, equality activist Amanda de Cadenet, body recommend Paloma Elsesser, psychological wellness supporter Adut Akech, skier and youth and women's sports recommend Eileen Gu, and LGBTQ activist and model Valentina Sampaio.
Priyanka Chopra Jonas revealed to ET Online just how extremely joyful she was to be a face of the brand. "I can vividly remember the thrill at 16 opening a gift from Victoria’s Secret given to me by my aunt," the actress admitted. "A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way. I’m not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong."
ncG1vNJzZmivp6x7tbTErZ%2Bippeoe6S7zGiuobFdrLKzsYytn55lpp6wtbvRopisZaOasLOx02aYp5%2BVocBur8Cnmp6knJqxcA%3D%3D